This statement is written in response to the recent proposal to change the name of Crypto Unicorns. We appreciate the enthusiasm and intent behind the proposal and the author’s commitment to our collective success.

Having given it careful consideration, we find it necessary to communicate our decision to vote no in this proposal as we believe that now is not the time to make this change. In this statement, we would like to share the reasoning behind the decision, in the spirit of transparency.

• Trademarks

We have recently applied for trademarks globally, securing and preserving our intellectual property in the digital space.

• Brand Continuity

While Crypto Unicorns may not yet be a widely recognized brand, the continuity it offers is vital. A sudden name change could lead to potential confusion among existing and new players, making it challenging to sustain and grow the player base. The preservation of the existing name also ensures continuity in our online presence and historical documentation, including all related articles and PR. This stability is necessary to support our ongoing marketing efforts by allowing us to establish a stronger foundation for building recognition and trust in the market.

• Resource Allocation

A name change would entail substantial effort in revising numerous public-facing documents, artwork, apps, and websites. We believe these resources should primarily be directed toward core development activities.

Having considered the proposal very thoroughly, we understand that the primary motivation stems from the desire to reach a larger audience that goes beyond what we usually consider as web3 natives.

• On Onboarding a Larger Audience

As everyone knows, we plan to introduce second-party games under their distinct titles, like Rainbow Rumble or Unicorn Party. These are hyper-casual games that allow for player participation even without a wallet or a Unicorn. We believe this will facilitate a smoother onboarding process for non-web3 natives into our ecosystem.

While we acknowledge the potential benefits of a name change, we are excited to see how the broader market will react to our second-party game titles. This experiment could yield valuable insights that can help us make more informed decisions moving forward.